Program/Course Name

Bachelor of Public Relations

Program/Course Abbreviation

BPR

Duration Range

3-4 years

Tuition Range (US, UK, AUS, NZ)

$10,000-$50,000 per year

Overview

A Bachelor of Public Relations degree is designed to provide students with the knowledge and skills necessary to succeed in the field of public relations. This degree program covers a wide range of topics, including communication, marketing, advertising and media relations. Students will learn how to create and implement effective public relations campaigns, manage crises and build relationships with stakeholders.

Curriculum Overview by Year

• First Year: Introduction to Public Relations, Communication Theory, Writing for Public Relations, Introduction to Marketing, Introduction to Advertising
• Second Year: Media Relations, Crisis Communication, Public Relations Research, Social Media for Public Relations, Public Relations Campaigns
• Third Year: Public Relations Ethics, International Public Relations, Public Relations Management, Public Relations Law, Public Relations Writing
• Fourth Year: Advanced Public Relations Campaigns, Public Relations Measurement and Evaluation, Public Relations Internship, Public Relations Capstone Project

Key Components

• Communication
• Marketing
• Advertising
• Media Relations
• Crisis Communication
• Public Relations Campaigns
• Public Relations Ethics
• International Public Relations
• Public Relations Management
• Public Relations Law
• Public Relations Writing
• Public Relations Measurement and Evaluation
• Public Relations Internship
• Public Relations Capstone Project

Career Prospects

Graduates of a Bachelor of Public Relations degree program can pursue a variety of careers in the field of public relations, including public relations specialist, media relations specialist, social media specialist, event planner and marketing communications specialist. They can work in a variety of industries, including government, non-profit organizations, corporations and public relations agencies.

Salary Expectations

The salary for graduates of a Bachelor of Public Relations degree program can vary depending on the industry, location and level of experience. According to the Bureau of Labor Statistics, the median annual salary for public relations specialists in the United States was $62,810 in May 2020.

For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions

It is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations of a Bachelor of Public Relations degree can vary depending on the country and university where the degree is pursued. Visitors can search for where this specific degree is offered anywhere in the world through the uniRank World Universities Search Engine.

search for Bachelor of Public Relations (BPR) and add the Location (country, state etc.) or specific University you are interested in studying at.

Query examples:

• Bachelor of Public Relations (BPR) United States
• Bachelor of Public Relations (BPR) United Kingdom online
• Bachelor of Public Relations (BPR) Australia international students
• Bachelor of Public Relations (BPR) University of California
• Bachelor of Public Relations (BPR) University of London tuition fees
• Bachelor of Public Relations (BPR) University of Sydney scholarships