Program/Course Name

Bachelor of Marketing Management

Program/Course Abbreviation

BMM

Duration Range

3-4 years

Tuition Range (US, UK, AUS, NZ)

$10,000-$50,000 per year

Overview

A Bachelor of Marketing Management degree is designed to provide students with a comprehensive understanding of marketing principles and practices. This degree program covers a wide range of topics, including market research, consumer behavior, advertising, branding and digital marketing. Students will learn how to develop effective marketing strategies and campaigns that meet the needs of businesses and consumers alike.

Curriculum Overview by Year

• First Year: Introduction to Marketing, Principles of Management, Business Communication, Accounting, Economics
• Second Year: Market Research, Consumer Behavior, Advertising, Sales Management, Brand Management
• Third Year: Digital Marketing, International Marketing, Marketing Strategy, Product Management, Retail Management
• Fourth Year: Marketing Analytics, Social Media Marketing, E-commerce, Entrepreneurship, Capstone Project

Key Components

The key components of a Bachelor of Marketing Management degree include a strong foundation in marketing principles, hands-on experience with marketing tools and techniques and the ability to think critically and creatively about marketing challenges. Students will also develop strong communication, leadership and teamwork skills, which are essential for success in the marketing industry.

Career Prospects

Graduates of a Bachelor of Marketing Management degree program can pursue a wide range of careers in the marketing industry, including marketing manager, brand manager, advertising executive, market research analyst and digital marketing specialist. They may also work in related fields such as sales, public relations and business development.

Salary Expectations

The salary expectations for graduates of a Bachelor of Marketing Management degree program vary depending on the specific job title, industry and location. According to Payscale, the average salary for a marketing manager in the United States is $72,000 per year, while the average salary for a digital marketing specialist is $50,000 per year.

For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions

Overall, a Bachelor of Marketing Management degree is an excellent choice for students who are interested in pursuing a career in marketing. However, it is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations can vary depending on the country and university where the degree is studied. Visitors can search for where this specific degree is offered anywhere in the world through the uniRank World Universities Search Engine.

search for Bachelor of Marketing Management (BMM) and add the Location (country, state etc.) or specific University you are interested in studying at.

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