Program/Course Name

Bachelor of Business Administration in Marketing

Program/Course Abbreviation

BBA in Marketing

Duration Range

3-4 years

Tuition Range (US, UK, AUS, NZ)

$10,000-$50,000 per year

Overview

A Bachelor of Business Administration in Marketing degree is designed to provide students with a comprehensive understanding of marketing principles and practices. This degree program equips students with the skills and knowledge necessary to succeed in a variety of marketing-related careers.

Curriculum Overview by Year

• First Year: Principles of Marketing, Business Communication, Accounting, Economics, Business Law
• Second Year: Consumer Behavior, Marketing Research, Sales Management, Financial Management, Organizational Behavior
• Third Year: Advertising and Promotion, International Marketing, E-commerce, Strategic Management, Operations Management
• Fourth Year: Brand Management, Digital Marketing, Social Media Marketing, Entrepreneurship, Internship/Project

Key Components

The key components of a Bachelor of Business Administration in Marketing degree include a strong foundation in business principles, an in-depth understanding of marketing concepts and strategies and practical experience through internships or projects.

Career Prospects

Graduates of a Bachelor of Business Administration in Marketing degree program can pursue a variety of careers in marketing, advertising, public relations, sales and related fields. Some common job titles include marketing manager, advertising executive, public relations specialist, sales representative and market research analyst.

Salary Expectations

The salary expectations for graduates of a Bachelor of Business Administration in Marketing degree program vary depending on the specific job title, industry and location. According to the Bureau of Labor Statistics, the median annual salary for marketing managers was $135,900 in May 2020.

For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions

It is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations of a Bachelor of Business Administration in Marketing degree can vary depending on the country and university where the degree is pursued. Visitors can search for where this specific degree is offered anywhere in the world through the uniRank World Universities Search Engine.

search for Bachelor of Business Administration Marketing (BBA in Marketing) and add the Location (country, state etc.) or specific University you are interested in studying at.

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