Program/Course Name

Bachelor of Advertising and Marketing Communication

Program/Course Abbreviation

BAMC

Duration Range

3-4 years

Tuition Range (US, UK, AUS, NZ)

$10,000-$50,000 per year

Overview

The Bachelor of Advertising and Marketing Communication degree is designed to provide students with the knowledge and skills necessary to succeed in the fast-paced world of advertising and marketing. This degree program covers a wide range of topics, including consumer behavior, market research, advertising strategy and digital marketing. Students will learn how to create effective advertising campaigns, develop marketing plans and analyze consumer data to make informed decisions.

Curriculum Overview by Year

• First Year: Introduction to Advertising and Marketing, Principles of Marketing, Consumer Behavior, Communication Theory
• Second Year: Advertising Strategy, Market Research, Digital Marketing, Brand Management
• Third Year: Advertising Campaigns, Media Planning, Public Relations, Sales Promotion
• Fourth Year: Advanced Advertising and Marketing, International Marketing, Advertising Ethics, Marketing Analytics

Key Components

The key components of the Bachelor of Advertising and Marketing Communication degree include:

• Understanding consumer behavior and market research
• Developing effective advertising campaigns and marketing plans
• Using digital marketing tools and techniques
• Managing brands and creating brand awareness
• Analyzing consumer data to make informed decisions

Career Prospects

Graduates of the Bachelor of Advertising and Marketing Communication degree can pursue a variety of careers in the advertising and marketing industry, including:

• Advertising Account Executive
• Marketing Manager
• Brand Manager
• Media Planner
• Market Research Analyst

Salary Expectations

The salary expectations for graduates of the Bachelor of Advertising and Marketing Communication degree vary depending on the chosen career path and location. On average, graduates can expect to earn between $40,000 and $80,000 per year.

For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions

The Bachelor of Advertising and Marketing Communication degree is a valuable investment for students who are interested in pursuing a career in the advertising and marketing industry. However, it is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations can vary depending on the country and university where the degree is studied. Visitors can search for where this specific degree is offered anywhere in the world through the uniRank World Universities Search Engine.

search for Bachelor of Advertising and Marketing Communication (BAMC) and add the Location (country, state etc.) or specific University you are interested in studying at.

Query examples:

• Bachelor of Advertising and Marketing Communication (BAMC) United States
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• Bachelor of Advertising and Marketing Communication (BAMC) University of Sydney scholarships